Ask: Come up with an innovative out of home idea for Oatly oatmilk that uses the brand tone of voice in a way they haven't done before.
Insight/Idea: Whether you're going without dairy because of lactose intolerance, environmental concerns, or just because, Oatly wants to let you know that you can absolutely substitute oat milk for milk in your favorite dairy-based dishesÂ
Out of Home Billboards
Out of Home Posters
Role: AD/Copywriter
