Ask: Create an engaging and attention-grabbing integrated brand campaign that will solidify BLK's place as the premiere social/lifestyle app for "The Culture"
Insight/Idea: In addition to facing implicit and explicit discrimination, black daters feel invisible and isolated on dating apps. So, BLK launches an integrated campaign that celebrates black community by welcoming them back home.
Execution: BLK launches an integrated campaign that celebrates the importance and significance of black love and the black community. The "Welcome Home" campaign sheds light to the fact that black love is irreplaceable. With the use of experiential pop-events, a podcast, and unique ooh ads, BLK invites black daters to experience a space where they will no longer feel invisible, unwanted, or face judgement for the color of their skin.
Event flyers
BLK Podcast
Out Of Home
Role: AD/Copywriter
