Ask: Come up with a new product for Burger King and a headline-grabbing way to launch it.
Insight/Idea: A cheat day in the fitness industry is a day of unstructured eating. It's a day where one can eat whatever they want. Introducing Burger King's "Cheat Day" Menu, a select menu of high-protein junk food items.
In-store Posters
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Role: AD/Copywriter
