Ask: Come up with a social first, attention grabbing idea that re-introduces Gen Z to Fruit Of The Loom.
Insight/Idea: Quiet luxury is trending and is taking over the fashion industry. The simpler and more basic your clothing is, the more in style you are. Fruit of The Loom uses Instagram to rebrand themselves as Lôom, a luxury brand for any and everybody.
Instagram Profile Rebrand
Instagram Posts
Instagram Reels
Instagram Stories
Role: AD/Copywriting
