ONE Creator Lab is a program by The One Club for Creativity, in partnership with TikTok, designed to help content creators launch careers in advertising and marketing. The program covers essentials like content creation, storytelling, and strategy, while offering mentorship from industry leaders and opportunities to collaborate on social-first campaigns.
The Ask: Build brand love for Capri Sun with adults by tapping into fresh, playful nostalgia that repositions the drink as a fun, versatile choice for grown-up occasions.
Creative Concept: "Real Ones Remember" offers a fresh take on nostalgia, bringing adults back to the playful moments they cherished as kids. With a nod to iconic Capri Sun moments like straw struggles and pouch-blowing fun, this video rekindles the childhood joy they once experienced—because that joy is just a sip away.
The ask: Develop a buzzworthy new offering for CPK—whether a dish, cocktail, utensil, or unique dining experience—that drives diners into the restaurant and sparks conversation online. Show how you’d launch and promote it on TikTok to get people sharing, commenting, and engaging.
Creative Concept: My new offering, CPK’s Pizza Flight, features a trio of mini pizzas, perfect for those craving variety. A playful TikTok video highlights friends arguing over what kind of pizza to order, showing how CPK’s Pizza Flight solves the debate and makes every dining experience a win for everyone.
The Ask: Celebrate Claussen Pickles' authentic flavor and iconic crunch by creating TikTok content targeting Zillennials, while engaging passionate pickle enthusiasts and fostering a connection with the brand.
Creative Concept: Showcase the irresistible obsession of pickle fanatics, always craving a Claussen pickle, by creating fun videos that highlight pickle lovers in various situations, reaching for their Claussen pickles no matter where they are.
The Ask: Develop a social content video/series that highlights Venus’ product superiority in a way that’s truly ownable for Venus.
Creative Concept: With Venus, shaving is skincare. This playful video debunks common TikTok shaving myths, highlighting how Venus razors are the best choice for smoother, healthier skin.